The second edition of the Conference “Internationalization into Emerging Markets” (IEM), on the theme of business development in China will take place on March 28, 2019. A cross-cultural perspective.

The emerging countries of the Asian continent are today crucial markets for Swiss companies. China is the third most important market for Swiss exporters. Despite a slight slowdown, there is an increasing demand for innovative and high-end products. This increase is amplified by the size of the market, the economic growth and the prosperity of Chinese society.